Automated calling system: the rules check and cost calculator

November 3, 2026|8 minute read|The callflo.ai team

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An automated calling system dials and delivers calls without a person placing each one, using a recording, an AI voice or a dialer feeding live agents. Federal rules turn on the content: prerecorded and AI marketing calls to mobile and home lines need prior express written consent. Check your campaign below.

Free automated calling rules check

Tell it what you are sending, who gets it and how. It returns the consent level, the calling hours and the opt-out duties, each with its source, then estimates what the campaign costs. It starts on the case most people ask about: an AI voice selling to existing customers on mobile phones.

Automated calling rules check

Strict

Only for customers who signed written consent. Being a customer is not enough.

Consent
Prior express written consent
A written agreement, with a signature that can be electronic, that clearly authorizes this seller to deliver marketing calls using an artificial or prerecorded voice to one stated phone number. It must say clearly that the person is not required to sign as a condition of buying anything. The FCC confirmed in February 2024 that AI-generated voices count as artificial voices under this rule. An existing customer relationship does not replace it on a home line, and the mobile rule has no such exception.
Calling hours
8am to 9pm where they are
The FTC bars telemarketing calls outside those hours at the called location, unless the consumer has consented otherwise. The FCC sets the same window for telephone solicitations.
Opt-out and identification
Automated opt-out within two seconds
State who is responsible at the start. Within two seconds of that, offer a key press or voice opt-out with brief instructions. It must record the request and end the call at once. Give a number that takes do-not-call requests during business hours. Keep requests for 5 years. A person can withdraw consent in any reasonable way, and you must honor it within 10 business days. From November 25, 2026 you may instead name one or more exclusive ways and disclose them clearly on the call: a key press or voice option, stop words by text, or a set website or number.

Also check the Do Not Call Registry and your own do-not-call list. Written consent does not undo a later request to stop.

What the campaign would cost

Rates start from: Retell's default example of $0.11 a minute plus $0.015 telephony, and its $0.005 batch call fee, read November 2026.The 28 percent answer rate is from Baylor's cold calling test. Your own list will differ.

Estimated cost
$37.50
280 connected minutes
Answered calls
140
Cost per answered call
$0.27
The same campaign by method, at the starting rates
MethodTotalPer answered call
Prerecorded$7.67$0.05
AI voice$37.50$0.27
Live agent$98.00$0.70
Your rate, if the answer rate moves
Answer rateTotalPer answered call
10%$15.00$0.30
20%$27.50$0.28
28%$37.50$0.27
40%$52.50$0.26

Runs in your browser. Nothing you enter is stored or sent. This is general information about US federal rules, read in November 2026, and not legal advice. State laws can be stricter. Nonprofit and HIPAA health care calls have separate rules this tool does not cover.

Key takeaways

TypeWhat it doesGood forExample priceMarketing consent
Voice broadcastPlays one recording to a listAlerts, reminders3.8 to 7.5 cents per 30 second credit (DialMyCalls)Prior express written
AI voice agentHolds a two-way conversationReminders, qualifying people who opted in$0.07 to $0.31 a minute (Retell)Prior express written
Dialer with live agentsDials a list and connects answered calls to a personSales teams$0.014 a minute for the call alone (Twilio), plus agent payNone for a live voice, unless it is an autodialer. Do Not Call applies
IVR or phone menuAnswers inbound calls with a menuRouting callersVariesNot an outbound call
Inbound AI receptionistAnswers inbound calls with a conversationMissed calls, after hours$39 a month with 120 minutes (callflo.ai Starter, annual)Not an outbound call
Types of automated calling system. Prices were read from the vendors' pages in November 2026 and are examples, not a market survey. Consent shown is for marketing calls to mobile and home lines.

How automated phone calls for business work

Automated phone calls for business work in three steps: a list goes in, the system dials on a schedule, and a recording, an AI voice or an agent handles whoever answers. Results come back as a log of answered, voicemail and failed calls, plus any key presses. The technology is cheap and simple. The list and the consent behind it are the hard parts.

Phone automation also covers inbound calls, which is a different job with different rules. The consent rules here apply to whoever initiates the call. If a caller reaches a menu or an AI receptionist, they started it. For that side, read IVR vs AI phone agent, and for replacing human seats, the AI call center agent cost comparison.

The consent an automated call needs depends on its content and the line it reaches. For prerecorded or AI voices, marketing calls to mobile and home lines need prior express written consent. Non-marketing calls to mobile numbers need prior express consent. True emergencies need none. A live voice is judged differently.

CallMobileHome landlineOrdinary business landline
Marketing or salesPrior express written consentPrior express written consentNot named in the rule. FTC exempts most business calls
Reminder or notice, no sellingPrior express consentNone up to 3 calls in 30 days, then prior express consentNot named in the rule
Debt collectionPrior express consentNone up to 3 calls in 30 days, then prior express consentNot named in the rule
True emergencyNoneNoneNone
Federal rules for artificial or prerecorded voices, from 47 CFR 64.1200 and FCC orders, read November 2026. Nonprofit and HIPAA health care calls have separate rules.

Prior express written consent, exactly

Under 47 CFR 64.1200(f)(9), prior express written consent is a written agreement bearing the signature of the person called. Generic permission to contact someone does not meet it. To qualify, it needs all of the following.

  • It clearly authorizes the seller to deliver advertisements or telemarketing messages using an autodialer or an artificial or prerecorded voice.
  • It states the phone number those messages may go to.
  • A clear and conspicuous disclosure says that signing authorizes those calls.
  • The same disclosure says the person is not required to sign as a condition of buying anything.
  • The signature can be electronic or digital, if valid under applicable law.

A business card, a form that only says "contact me", or a number in your customer file does not meet that list. The FCC said in 2012 that telemarketing calls to home lines need prior written consent even with an established business relationship. Non-marketing calls are lighter: the same order leaves it to the caller whether consent is oral or written.

The FCC's February 2024 AI voice ruling

The FCC's Declaratory Ruling FCC 24-17, adopted February 2 and released February 8, 2024, confirmed that restrictions on "artificial or prerecorded voice" cover current AI technologies that generate human voices. So an AI voice needs prior express consent unless an emergency or exemption applies, and written consent if the call is marketing. It must also identify the caller. The ruling did not create a new category. It placed AI voices inside the existing rule.

One caveat for readers with lawyers. In June 2025, the Supreme Court held in McLaughlin Chiropractic v. McKessonthat the Hobbs Act does not bind district courts in civil enforcement proceedings to an agency's interpretation of a statute. In a private lawsuit, a court can read the TCPA for itself. Do not plan a campaign around that. Plan around the FCC's reading, and treat this as a reason to get advice on anything close to the line.

Is a dialer with live agents an autodialer?

A dialer is an autodialer only if it meets the narrow test in Facebook v. Duguid: it must be able to store or produce numbers using a random or sequential number generator. Many list dialers argue they fall outside that. Do Not Call rules, hours, identification and the 3 percent abandonment limit still apply to telemarketing calls to consumers, so a live agent does not make the rest go away. For what those agents should say, see these cold call examples.

Calling hours and opt-out rules

Marketing calls to consumers must stay between 8am and 9pm at the called person's location. Prerecorded and AI marketing messages must offer an automated opt-out within two seconds of identifying the caller. Stop requests must be honored within 10 business days. States can be stricter: Florida stops commercial telephone solicitation at 8pm and limits it to three calls in 24 hours.

What does an automated calling system cost?

An automated calling system costs what you pay per answered minute plus any per-dial fees, and platform fees on top. The formula in the tool is answered calls times minutes times the rate, plus dials times the fee. At the starting rates, 500 dials with 28 percent answered and two minutes each comes to about 37.50 dollars for an AI voice, against about 98 dollars of talk time for live agents.

The default 28 percent comes from Baylor's test of 6,264 cold calls, so treat it as a starting point, not a forecast. Calls to your own customers should do better. The live agent rate of 21 dollars an hour is our assumption and it counts talk time only, which flatters it, since agents also wait between calls. The cheap option can also be the most expensive one: on a cold list, the AI and recorded rows are not really available at any price.

Where callflo.ai fits, and where it does not

callflo.ai is mainly the inbound half of phone automation. It answers your line around the clock, takes the caller's details, and sends a summary and a follow-up text. Starter is 39 dollars a month on annual billing or 49 dollars monthly, with 120 minutes and 98 cents for each extra minute. On an inbound call the caller chose to reach you, so the consent tables above do not govern the call itself. Texts have rules of their own.

Outbound is narrower. Outbound calling and text campaigns are VIP only, at 697 dollars a month on annual billing or 997 dollars monthly with 1,000 minutes, and our team plans and runs them for you. Those calls use an AI voice, so everything above applies, and the consent has to be yours to give us. We are the wrong choice if your plan is a purchased list. For a simple recorded reminder, a voice broadcast service may be cheaper. The fit is old leads and customers who signed prior express written consent.

Hear the inbound side answer a call

Call callflo.ai's own AI agent and ask it anything about your business. When you are ready, pick a plan: no setup fee, no contract, and you do not pay unless you are satisfied.

Starter is $39 a month on annual billing. Live on your line about 5 minutes after you sign up.

FAQ

It is software that dials phone numbers and delivers calls without a person placing each one. The call itself can be a recording, an AI voice or a live agent connected by a dialer. It is used for reminders, alerts, collections and sales.

Yes, with consent that matches the call. Under FCC rules, prerecorded or AI marketing calls to mobile and home lines need prior express written consent, and non-marketing calls to mobile numbers need prior express consent. True emergency calls are exempt. State laws can add limits, so confirm your campaign with an attorney.

Only with the right consent. The FCC ruled in February 2024 that AI-generated voices are artificial voices under the TCPA. A marketing call needs prior express written consent even for existing customers, and a non-marketing call to a mobile number needs prior express consent.

It is a signed written agreement, which can be electronic, that clearly authorizes a seller to deliver marketing calls using an autodialer or an artificial or prerecorded voice to a stated phone number. It must disclose that the person is not required to sign as a condition of buying anything. The definition is in 47 CFR 64.1200(f)(9).

Federal rules limit marketing calls to consumers to 8am through 9pm at the called person's location. Some states are stricter: Florida stops commercial telephone solicitation at 8pm. Debt collectors face a similar 8am to 9pm presumption under Regulation F.

It depends on the type. As of November 2026, Twilio lists $0.014 a minute for US outbound calls, Retell lists $0.07 to $0.31 a minute for AI voice agents, and DialMyCalls lists 3.8 to 7.5 cents per 30 second credit. Platform fees and setup can add to those figures.

Hear it answer before you decide

Call callflo.ai's own AI agent and ask it anything about your business. When you are ready, pick a plan: no setup fee, no contract, and you do not pay unless you are satisfied.

Call the AI agent: (541) 802-5968See plans and sign up

Starter is $39 a month on annual billing. Live on your line about 5 minutes after you sign up.

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